The Viridi-anne

Artist Tomoaki Okaniwa created the brand in 2001, inspired by British punk culture and the idea of wearable art. Initially, "The Viridi-Anne" produced both women's and men's clothing, but Tomoaki quickly focused on the latter. He felt responsible for quality, it was more comfortable for him to create clothes that he can wear and test himself. The concept of the brand is based on the ideas of the traditional Japanese "wabi-sabi" worldview (aesthetics of imperfection, incompleteness, and impermanence) mixed with an avant-garde approach. In practice, this is realized in a symbiosis of the latest fabrics and technologies with traditional Japanese artisanal techniques. Simple cut and classic silhouettes are explained by the fact that the designer primarily focuses on the suitability of things for everyday wear.